cannes_lions, you were one for the books.
met so many amazing creatives and creators, agency, and brand folks and was inspired by the activations — best in class experiential — and conversations about creative practice and disciplines.
the focus of the conference felt tech, sports, and creator-dominated and a lot of panelists recycled the same tired talking points about AI. the panels where I learned the most featured speakers who disagreed (shout out to businessinsider for one of those with Cloudflare and PMI) or one-on-one conversations with true experts speaking like real human beings and not Silicon Valley bros (axios interview with elfcosmetics CTO was a highlight).
other takeaways? well, on the Croisette it’s easier to get rosé than water, always pack extra sunscreen, and never pass up an opportunity to talk to the people around you. even if you don’t share the same interests, they probably have an amazing story to tell.