In June of this year, we launched 24 new bra sizes bringing our total to 74 — double the amount that most other brands offer. With 1.3 million women on the waitlist, it became more clear than ever that there is a demand for more inclusive sizes. September then marked the launch of our very first national campaign, To Each, Her Own, a celebration of all women and the differences that make each and every one of us beautiful. This led to our boycott of the Victoria's Secret Fashion Show as a unified effort with supermodel @robynlawley to demand more diversity on the runway and beyond. To drive our point home that beauty comes in all shapes and sizes, our Co-founder and CEO Heidi Zak wrote an open letter to VS in the New York Times, which resulted in an outpour of support from women all around. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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These are just a few of our proudest moments in 2018, and we could not have done it without you. Here's to all of you who cheered us on along the way. 2019, get ready for ThirdLove. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
#Goodbye2018
#Hello2019
#NewYearsEve
#HappyNewYear