Oh hey, thanks for the headline @vogue! (full article link in bio). Over the past week there has been a lot of talk about embracing inclusivity and diversity, or not. In light of these conversations, we just wanted to say: we see you, we hear you, and that’s why we founded ThirdLove.
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In 2013, @heidi felt she had a choice between bad and worse, and she wanted a third option. She was constantly feeling that when it came to bras, her choices were either “comfortable” or “sexy,” and even in those categories, her needs were rarely met. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
So, over the last five years, we’ve dedicated ourselves to building a product that allows women of all shapes and sizes to feel good, and look good. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
With you in mind, we introduced 74 sizes (and were the first to launch half sizes). This last September, we launched our #ToEachHerOwn campaign to celebrate body diversity and individuality. Because we know beauty comes in all shapes and sizes, and refuse to settle for less.
We weren’t founded in 1977 by a man. We were founded in 2013 by a woman. We probably weren’t your first love, but we’ll be your last.