titleistsea | INSTAGRAM | MAY 18

Do you know the story of the Titleist script? It all starts back in 1935 when Phil Young and Fred Bommer, the founders of the Acushnet Company, were ready to launch the first Titleist golf balls into the market. Having spent the better part of three years designing, developing and perfecting the ball, the team now needed to add the finishing touch – the logo. Knowing that their office secretary Helen Robinson had beautiful penmanship, Young and Bommer asked her to write the word ‘Titleist' on a piece of paper. And as the saying goes, the rest is history. The way Helen penned the word on the page that day was used for the original branding and the Titleist script, one of the world’s most recognized marks, is still based on this initial lettering today. #TeamTitleistSEA