The Titleist script is one of the most recognisable symbols in the game of golf but you might not know the story, or the woman, behind the logo.
It all starts back in 1935 when Phil Young and Fred Bommer, the founders of the Acushnet Company, were ready to launch the first Titleist golf balls into the market.
Having spent the better part of three years designing, developing and perfecting the ball, the team now needed to add the finishing touch – the logo.
Knowing that their office secretary Helen Robinson had excellent penmanship, Young and Bommer asked her to write the word ‘Titleist' on a piece of paper.
The way Helen penned the word on the page that day was used for the original branding and the Titleist script, one of the world’s most recognised marks, is still based on this initial lettering today.
And that is the script which graces every piece of Titleist equipment throughout the world.
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