Did You Know: The AVX was the first cast urethane covered golf ball that Titleist offered in high optic yellow?
Our R&D chemists created and tested hundreds of varieties of a new pigmented urethane during development, finally landing on a formula known in our labs as GRN41. This formulation delivered high optic visibility with translucent depth when cast on top of a yellow core encased in a tinted yellow casing layer and exceeded our high standards for premium appearance and durability. Most importantly, it also delivered the identical distance, flight, ultra-soft feel and short game spin as our white AVX golf ball. #1ballingolf