Lazy Oaf x Umbro
In this special collab, we’ve teamed up with @lazyoaf to pair their iconic prints and graphics with hero sportswear silhouettes from our 80s and 90s archives.
Wanting to offer a fresh perspective to the traditionally male-dominated culture often associated with football and terrace fashion, we shot the campaign with teammates from grassroots teams Rain On Me FC & Baesianz FC, who are creating an inclusive and welcoming space for women, non-binary and trans people to enjoy football.
You can shop the capsule at lazyoaf.com and Lazy Oaf Soho
#umbroUSA #fashion #lazyoaf #collab #football #soccer #aesthetic