Hydration 💦 inside and out 💦 is key to vibrant, healthy skin! Drinking plenty of water is so important. As a benchmark, striving to drink half your body weight, in oz, everyday is a great hydration goal! In skincare, look for the super-hydrator, hyaluronic acid. HA can hold up to 1,000 times it’s weight in water... and is a molecule that our bodies naturally produce. Perfect for all skin types! (Psst... It’s in all URJA moisturizers.) #URJAbeauty