urjabeauty | INSTAGRAM | JAN 30

Meet Boswellia, an Indian Frankincense, which is a standout ingredient found in every #URJAbeauty skincare product. This ingredient is important not only for its natural, potent anti-inflammatory benefits, but also because it has demonstrated improvement in photo damage, skin elasticity + firmness. This herbal extract comes from the Boswellia serrata tree and has been used for centuries in Asian + African folk medicine, due to its variety of health benefits. #IngredientsMatter