Get to know Bakuchiol (Buh•koo•chee•all)... At URJA, we love that nature continues to surprise us with functional, efficacious and safe ingredients. Case in point, retinol is known as the gold standard in anti-aging + skin-perfecting YET has side effects including dry/flaky skin, redness, itchiness and irritation. Hello Bakuchiol - nature’s version of retinol. Derived from the Babchi plant (traditionally used in Ayurvedic + Chinese medicine), it has been extensively studied and is shown to mimic the benefits of retinol - NATURALLY! Bakuchiol is shown to have similar outcomes including improvement in fine lines/wrinkles, pigmentation and firmness, BUT without the side effects. Additionally, Bakuchiol stimulates collagen production. Find this powerhouse ingredient in Restore Moisturizer, Detox Moisturizer + Remedy Face Oil. #URJAbeauty