JERSEY COLLECTION 01.28.21
3 generations of strength have been the backbone of Vela. If you think it was just me, Marwa, running this show, you’ve got it wrong. My sister and co-founder @tas214 , our mother, and Tasneem’s daughter shaped what Vela is today. The strength of their love and support is woven into our ethos, and drives Vela to serve and celebrate every woman’s expression - and now every young girl’s expression too.
We’re drawing inspiration from generational strength and pushing boundaries by introducing 2 new size options, to be inclusive of all sizes. The new Jersey Collection will offer a Mini size, perfect for younger girls as young as ten, petit body frames and anyone who simply wants less fabric; as well as a Maxi size for more coverage and styling options. Featured in 8 stunning colors in a velvety finish fabric with comfort stretch, you know we thought of every detail.
Set your clocks for 01.28.21, and get ready for another game changing collection!
creative directors: @marwaatik & @adeibelmasri
stylist: @riske_mohamed
photography: @civitatestres