How do you appeal to emotion?
🤯half the human brain is directly or indirectly devoted to processing visual information
👋🏻 65% of people are visual learners
🤯what we say can influence what we hear “McGurk Effect”
👉🏻humans rely heavily on visual cues
THE WHOLE POINT OF VISUAL MERCHANDISING is to attract, engage and motivate the customer towards making a purchase😱
Are you using the power of visual merchandising at your pop-up retail events?
AKA farmers markets, craft fairs, boutiques and exhibitions
👌🏻using different textures, colors, displays, and props will allow your booth to stand out because it becomes a point of interest to the eyes
✨get a little creative within your brand aesthetic and see what you can pull to elevate the VISUAL cues of your booth
How do you use visual merchandising in your current set up and where do you fall short? 👇🏻👇🏻 let’s chat 💬