vertical_ledge | INSTAGRAM | JAN 12

Yes, it’s odd being a part of the BRAND. Like, my face being part of brand recognition… I knew it the moment we went to a market and someone said, “Hey, you’re the stand lady, right?” I knew it the moment our coach Pia from @curatewellco mentioned how your brand can operate with you as the face or without you as the face… And my first thought was, “you can’t separate me from Vertical Ledge” I knew it when I hit a moment in our photo shoots where I start to go crazy with my personality… And that’s when it shows on camera. And that’s when you connect with me… a living, breathing, joyful human living on this big huge rock together, just trying to survive. What about you? Are YOU part of your brand? Why or why not? 👇🏻