violetgraydesign | INSTAGRAM | JUL 30

What is Violet Gray up to now? ??‍♀️ Hello Tanzanite!!! ? ⠀⠀ Fact :: we are always working in the future. ⠀⠀ It starts with the concept, or a vision or a dream.. I pick a date for 'birth' or launch, and we work backwards implementing the plan. Once upon a time, I found this creative 'process' stifling and I would rebel against structure and strategy (just ask my sister!) But now, I realise the importance of constantly 'checking in', revisiting our lists and staying devoted to a vision. There are so many pieces of the puzzle logistically that must align for a launch, and blind faith always seems to be on my side. Fear and excitement are the same emotion, and risk is apart of this industry! That is where unwavering faith, combined with adaptability are vital. ? ⠀⠀ #intentionaldesign #violetgraydesign #vgbehindthescenes