Oh hi village!
I realise I don’t show my face around here all too often.
I am Alex, and I create Violet Gray.
I sway between ‘showing up’ and getting philosophical and personal and keeping Violet Gray very separate to me as a person. I feel that when you run a product based business (directly relating to this area as it’s my experience and know) that it can be easy to get swept up in all the rules of how one ‘should’ grow / market / present themselves.
But I’ve also found that the more one allows themselves to be swayed by societal or industry norms, often the more disconnected you can become from the heart of your business and your unique offerings. After 5 years in this game, I’ve floated in all directions.
But the older and wiser (and more experienced) I become, I am less influenced by the advice of others and pressures and I continue coming ‘home’ to what feels right for Violet Gray, for you, and for me.
This being said, I’ve been contemplating and processing a lot of shifts (more to unravel) and something large will be announced tomorrow night in our newsletter.
If you are a lover of VG jewellery, new releases and massive sales (what?!), jump on my list.
This is where I share all the secrets first.
I promise to do my best NOT to flood your inbox with unnecessary and annoying shit-talk.
Meet you there!
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#violetgrayreflections