Every week we ask you to help us #spreadthelust (STL) and get more people stoked about having a #Waterlust state of mind. This week's competition is focused on the theme "On the water"
Regardless of who we are, where we are from, or what we are interested in, we all have a natural disposition to love water. Take the Mammalian Diving Reflex as an example. When a human floats in water our heart rate goes down (Bradycardia), our blood vessels narrow (Peripheral vasoconstriction), and during deep dives a process called blood shift allows blood plasma and water to pass through organs and circulatory walls to the chest to protect organs from the increase in hydrostatic pressure. We share these qualities with other marine mammals such as seals, otters, dolphins etc.... This week we've teamed up with the American Fishing Tackle Company (@aftco) to challenge you to take pictures that show you getting back to your aquatic roots. Whether fishing, sailing, diving, or just laying at the beach. We want you to get on the water this week! To sweeten the deal the winner gets either a pair of Yellowfin Board Shorts (http://www.aftco.com/yellowfin-fish-board-shorts-1274-prd1.htm) or a Guy Harvey Tuna T Shirt (http://www.guyharveysportswear.com/tuna-dash-t-shirt-698-prd1.htm). All entries must be submitted between now and Monday, April 22, at 12pm EST. They must contain the hashtags #STLonthewater AND #aftco to be eligible. Prizes only available for those in the United States. Official rules are published at www.waterlust.org