We’ve read that 25% of a garment’s carbon footprint comes from its lifespan of care. Wearing wool means wearing a garment that requires less time, money, energy, and materials to maintain. Wool can be washed less. Wool should be washed less. We even say way less.⠀
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We suggest spot cleaning your garment unless otherwise necessary. Premium washer/dryer manufacturer, AEG Arabia, says that 90% of the clothes we wash aren’t dirty enough to justify being machine washed. We know habits are hard to break, and laundry is one of them. Still, we encourage our customers to re-evaluate how and when they wash their clothes since wool excels at evaporating sweat, the breeding ground for bacteria that we associate with dirty laundry.⠀
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#everydaymerino #sustainablefashion #powerofwool #rethinkwool