We have a straightforward business model. We price fairly year-round. We don’t “do” sales, because we don’t inflate our markup and because we want you to buy for the right reasons, not for the illusion of value.
One of our brand values is “consume carefully,” and that means we are truly trying to avoid fast-fashion tendencies from our end, as well as yours. It’s our hope that our customers are buying their most worn item when they buy from wool&.
#everydaymerino #sustainablefashion #powerofwool