When we launched we had a vision to create the most practical, most wearable dress in your wardrobe. And that still holds true. This means we prefer simple styles meant for every day—and nearly everything. We’ve even had a woman backcountry hiking in our dress.⠀
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We also prioritize features like pockets, reversible styling, and comfy, custom fabrics. And contrary to historical woolen wear, our wool is machine washable. It’s these types of features that keep us wearing dresses more often, without feeling like we’re giving up the practical nature of a shirt and pants.⠀
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#everydaymerino #sustainablefashion #powerofwool #rethinkmerino