wool.and | INSTAGRAM | MAR 12

It’s a priority of ours to make garments that are easy to care for. A dress that’s too delicate or requires constant, expensive, dry-cleaning sits in your closet unworn. This means that we focus on dresses that are machine washable. And here’s another reminder that they need way less washing than your non-wool clothing.⁠⠀ ⁠⠀ We want you to wear this dress more than any other piece you own, for it to last longer, and to stay looking like the day you bought it. So we often blend our fabrics to add durability, and resist pilling and wear-through, always keeping merino as the primary fiber of each blend.⁠⠀ ⁠⠀ #everydaymerino #sustainablefashion #powerofwool #rethinkwool