consume carefully. that’s one of our brand values. as we’ve reflected on it we’ve wondered how it pertains to social media because for us, our time on Instagram often seems like the opposite of careful consumption. so we discussed and decided a few things:
-we will only post when we have something to tell you. we will not post just to post.
-we think we can set a limit of 9 posts per month and say all that we need to say (stories excluded). -we want to be a showcase for more people, products, and brands that align well with our values.
-we will be deliberate about those that we follow, so that we can actually keep up with each of them (this number will decrease over the following weeks).
we think social media can be great. and these are experimental constraints to help it remain great for us, and hopefully for you too. let us know if you have any thoughts of your own.