at wool& our brand principles are to live simply, consume carefully, and do good. these three values are grounded in a mindset that encompasses consumerism and caring for the planet and people in our lives. as a dress brand founded on wool, our team puts a lot of care into designing practical dresses that can be worn every day. we don’t know of any other material that can be worn without washing as much as merino can.
we’re proud to be part of the solution in an industry known for disposable consumption. we’re grateful to have created a platform where our community can be involved in our brand in a practical, everyday way through our 100 day challenge and #oneweekonedress. our hope is that you will continue to help us work toward a life filled with less clutter, and in tandem lead a peaceful, simple, and more thoughtful life altogether.
“dance of the wildflowers” video by @leah_berman at the Antelope Valley California Poppy Reserve.