This month Yougi turns 2 years old. 🕯✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
When I started Yougi, I had just three candles in the range. I started making candles for myself at a particularly difficult time in my life, when I was struggling with burnout and exhaustion. I make the first range with the hope that it might help other people struggling with their emotional wellbeing too. I did not start my brand with any inkling it would grow as fast as it has.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
I made a conscious decision from the start to invest in sustainable, cruelty-free and wildcrafted ingredients 🌱because, despite often costing a lot more, they have been proven to be far more potent and effective (not to mention more environmentally friendly) than their mass-produced or synthetic equivalents. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Like me, you fell in love with candle-making and when we introduced our candle-making kits one year ago, they became an instant bestseller. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
It’s been a wild ride but we love seeing your candle creations, hearing where the scents transport you to and what intentions you're setting.😍⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Thank you for believing in our products, for allowing us to grow, and for always supporting through kind comments.❤️⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can find us in @theofficialselfridges along with some of the UKs best independent stores. We are now a team of four, I feel very lucky to work with three amazing women helping me make, pack and sell the products. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I have so many exciting plans for next year. I can’t wait to share them with you. ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
#mystory #meetthemaker #yougi #sustainability #cleanfragrance #candlesofinstagram