More than a jean. It’s nine plastic bottles diverted from landfill and recycled into denim fibres. Our entire AW19 denim programme has rescued an incredible 100,000 plastic bottles ♻️ We’re serious about denim. Have been since 1976, always will be. Head to the link in our bio to see our new denim campaign | #tallhasnorules #denim #jeans #aw19 #fw19