Instagram has quickly established itself as a contender for the best marketing social media platform, particularly for eCommerce companies marketing to Millennial and post-millennial audiences. That raises the question of why. What is it about Instagram that makes it such…
An uptick in bright bold colours, intense graphics, and loud fonts on Instagram feeds is usually a solid indicator of Boxing Day’s early cousins: Black Friday and Cyber Monday (BFCM). These six foolproof Instagram hacks will help you be prepared…
Black Friday and Cyber Monday (BFCM) are closing in quickly. In recent years in the USA, online spending over the course of the two days has entered the billions and shows no signs of slowing down. 2019’s BFCM digital sales…
Ready to tap into the power of social networks? While usage of hashtags is waning, #WishlistWednesday is still a popular hashtag used by Instagram users to share their planned purchases. In 2019, word of mouth advertising is still a major…
Hi there! We know how tough it can be to keep track of all the resources published around the Black Friday Cyber Monday (BFCM) Sale period. So, we’ve brought together a list of our favourites. From annual trends to marketing…
With two of the biggest shopping days of the season fast approaching, it’s time to get the wheels turning on your marketing campaign. To help, we’ve put together a checklist for your Black Friday Cyber Monday campaign. Get a hearty…
User-generated content is changing the way companies market and customers buy—here’s how you can take your UGC to the next level. Now more than ever we’re living in the age of social media. As an eCommerce brand, you can live…
Are you planning on utilizing user-generated content but aren’t sure how to go about it? Here’s our easy-to-follow guide. Even after deciding to use user-generated content (UGC) for the marketing of your company’s brand and having come up with a…
Your company’s brand is everything. It’s how people view your company. It’s how they understand its values. It’s a continual encapsulation of all that your company stands for. Yet, it can be far from easy to establish and just as…
