Rashel-headshot-with-a-microphone

Rashel Hariri

Rashel Hariri is a fractional CMO and growth leader with 16+ years of experience helping startups break into the market, scale strategically, and build lasting momentum. Rashel has partnered with global brands and early-stage companies alike, bringing her mix of strategy, creativity, and execution to fuel growth across industries.

Instagram vs TikTok Monetization: Which Platform Pays Creators More?

Tiktok-vs-instagram

For content creators evaluating where to invest their time, creative energy, and personal branding, monetization is no longer a secondary consideration—it’s the strategy. TikTok and Instagram dominate the short-form social media landscape, but they reward creators in very different ways.…

Instagram Shopping Integrations — Everything You Need to Enable Shoppable Instagram in 2025

illustration of a smartphone showing an Instagram-style shoppable post with a shopping bag, cart icon, and link symbol, representing Instagram shopping integrations in soft peach and beige

Instagram has evolved from a simple photo-sharing app into one of the most powerful social commerce engines on the planet. For modern e-commerce brands, especially those in fashion, beauty, and lifestyle, instagram shopping is no longer a “nice-to-have” — it’s…