Shoppable content is transforming the way people discover and purchase products online. Instead of moving from a social post to a website and then to a checkout page, customers can now make a purchase directly from the content they are…
Black Friday 2025 might seem like it’s eons away. But for ecommerce retailers, now is the time to start planning for this major shopping event. This Black Friday will be different than those in years past. The days of shoppers…
In today’s fast-paced world of ecommerce, consumer behavior has shifted toward seamless, instant, and immersive experiences. Shoppable ads — a rising star in digital advertising — are revolutionizing how brands drive sales, optimize conversion funnels, and engage buyers across social…
You may have heard the term “shoppable UGC” and asked yourself, “what is that?”. Shoppable user-generated content (UGC) refers to authentic content — like photos, videos, or reviews — created by real customers, which is made interactive by tagging products…
A shoppable video is a TikTok, Instagram Reel, or YouTube Short where viewers can get a dose of entertainment and buy the coolest new products. Take TikTokker Zach King’s Magic Ride video—the most-watched video ever on TikTok with over 2…
Shoppable posts are social media videos, images, reels, stories, and pins that let your target audience buy what they see—instantly. Imagine, for example, that you’re a jewelry brand. You create an Instagram Reel of a model wearing a glimmering, colorful…
An Instagram Reel is a short-form video that users can create, edit, and share to reach their target audiences on Instagram. Instagram Reels can be monetized in a few different ways to help bring conversions and profits to your brand.…
The goal of conversion content is to propel web visitors to the stage of the customer journey where they take action. For B2B SaaS companies and DTC brands, conversion content is distinct from both traffic and brand content. The purpose…
TikTok is a global sensation of a social media app with over 2 billion downloads and more than 1.5 billion active users worldwide. And while it has a reputation for being the platform for dance videos and trends, it’s also…
Once upon a time, Instagram was a cute online photo album where you could post your favorite iPhone snapshots of sunsets and plane wings. Now, it’s an essential tool that helps entrepreneurs and creators connect with audiences—and make money. Lots…
