Once upon a time, Instagram was a cute online photo album where you could post your favorite iPhone snapshots of sunsets and plane wings. Now, it’s an essential tool that helps entrepreneurs and creators connect with audiences—and make money. Lots…
User-generated content (UGC) refers to the photos, videos, and reviews where real customers share their experiences with your products. UGC content is typically unpaid and shows up organically on platforms like Instagram, TikTok, and YouTube. It’s created not by influencers…
Disclaimer: Since our product at Foursixty fits right into this topic, we’ve mentioned our services a few times in the piece below. Shoppable content is any type of content—like a photo, video, or blog post—that lets people buy products directly…
Want to turn your Instagram content into a shopping experience your customers can tap, love, and buy from right there in the app? We’ll show you how to link Shopify to Instagram so you can do just that. Slapping a…
We are excited to announce a very special partnership with leading product ratings and reviews provider: Okendo. The combination of Okendo and Foursixty enables merchants to blend UGC sourced from Instagram with UGC sourced from customer reviews, and showcase this…
Instagram has quickly established itself as a contender for the best marketing social media platform, particularly for eCommerce companies marketing to Millennial and post-millennial audiences. That raises the question of why. What is it about Instagram that makes it such…
An uptick in bright bold colours, intense graphics, and loud fonts on Instagram feeds is usually a solid indicator of Boxing Day’s early cousins: Black Friday and Cyber Monday (BFCM). These six foolproof Instagram hacks will help you be prepared…
Black Friday and Cyber Monday (BFCM) are closing in quickly. In recent years in the USA, online spending over the course of the two days has entered the billions and shows no signs of slowing down. 2019’s BFCM digital sales…
Ready to tap into the power of social networks? While usage of hashtags is waning, #WishlistWednesday is still a popular hashtag used by Instagram users to share their planned purchases. In 2019, word of mouth advertising is still a major…
Hi there! We know how tough it can be to keep track of all the resources published around the Black Friday Cyber Monday (BFCM) Sale period. So, we’ve brought together a list of our favourites. From annual trends to marketing…
