Shoppable posts are social media videos, images, reels, stories, and pins that let your target audience buy what they see—instantly. Imagine, for example, that you’re a jewelry brand. You create an Instagram Reel of a model wearing a glimmering, colorful…
An Instagram Reel is a short-form video that users can create, edit, and share to reach their target audiences on Instagram. Instagram Reels can be monetized in a few different ways to help bring conversions and profits to your brand.…
The goal of conversion content is to propel web visitors to the stage of the customer journey where they take action. For B2B SaaS companies and DTC brands, conversion content is distinct from both traffic and brand content. The purpose…
TikTok is a global sensation of a social media app with over 2 billion downloads and more than 1.5 billion active users worldwide. And while it has a reputation for being the platform for dance videos and trends, it’s also…
Once upon a time, Instagram was a cute online photo album where you could post your favorite iPhone snapshots of sunsets and plane wings. Now, it’s an essential tool that helps entrepreneurs and creators connect with audiences—and make money. Lots…
User-generated content (UGC) refers to the photos, videos, and reviews where real customers share their experiences with your products. UGC content is typically unpaid and shows up organically on platforms like Instagram, TikTok, and YouTube. It’s created not by influencers…
Disclaimer: Since our product at Foursixty fits right into this topic, we’ve mentioned our services a few times in the piece below. Shoppable content is any type of content—like a photo, video, or blog post—that lets people buy products directly…
Want to turn your Instagram content into a shopping experience your customers can tap, love, and buy from right there in the app? We’ll show you how to link Shopify to Instagram so you can do just that. Slapping a…
We are excited to announce a very special partnership with leading product ratings and reviews provider: Okendo. The combination of Okendo and Foursixty enables merchants to blend UGC sourced from Instagram with UGC sourced from customer reviews, and showcase this…
Instagram has quickly established itself as a contender for the best marketing social media platform, particularly for eCommerce companies marketing to Millennial and post-millennial audiences. That raises the question of why. What is it about Instagram that makes it such…
